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Consumers understand the revolution that the convergence of broadband entertainment, Internet, and wireless technologies affords them. They no longer have to go into a record store, bookstore, video store, or movie theater to purchase a product. They can do it from the convenience of wherever they happen to be at that particular moment. And if consumers can access content and products that they want at a fair price they will buy them without hesitation. The benefits presented by having little to no inventory and worldwide access to new markets results in a potentially huge cost savings and increase in sales and profitability for industry. PriceWaterhouseCoopers supports the notion that subscription and on-demand services will revolutionize the way content and product is delivered to consumers. CATT has specific and on-going research opportunities in this exciting area that include projects in storage networks/technology, web search tools, network management, and peer-to-peer (P2P) applications.
CATT also works closely with the NYC Media Lab, which works as a facilitator of research projects between universities and media companies in the NYC metropolitan area.